Native American Television



Semiahmoo Minor Hockey Association Unveils New Brand and Partnership with Semiahmoo First Nation

May 19, 2022
NATV sits down with Dave Newson, Executive Director of The Semiahmoo Minor Hockey Association to discuss their new branding and partnership with Semiahmoo First Nation.
Semiahmoo Minor Hockey Association is excited to announce a new brand and a new partnership with Semiahmoo First Nation. Over its history, the Association has worked diligently to elevate its presence within the White Rock and South Surrey communities as well as establish itself as a recognizable name in hockey development throughout British Columbia and Canada. As a result of these efforts, Semiahmoo Minor Hockey Association was awarded the Fred Page Memorial Trophy as the Minor Hockey Association of the Year from Pacific Coast Amateur Hockey Association at the end of the 2019-2020 season. 

The Association has a tradition of excellent coaching and since hiring Shane Kuss and Matt Erhart to lead hockey development in 2019, the Ravens have won back-to-back provincial championships in the U13 A1 division as well as making two trips to the Quebec International Pee-Wee (U13) Hockey Tournament. The Association’s U11 A1 team also captured back-to-back playoff championships while we continued to enjoy substantial success at all levels which also included multiple banners in our C division. 

As a pro-active and progressive association, it was felt that a brand re-fresh would be exciting for the players, members, and the communities which the Association serves. Moving forward, the Association will go by Semiahmoo Ravens Hockey. Our entire jersey inventory (1500 jerseys) will be replaced in time for the 2022-2023 hockey season. The new brand and jerseys will feature a modernized Ravens logo that will be worn by the entire U11 to U21 age groups in both of our C and Rep divisions.

 “Semiahmoo Ravens Hockey is proud of our place in the community. Through the tireless work of many volunteers and coaches we have established our association as a leader in the lower mainland hockey landscape. The Raven name and imagery, as well our distinct orange and black colours, are seen as a respected symbol of a first-class organization,” Dave Newson, Executive Director of Semiahmoo Ravens Hockey, continued, “by updating and modernizing the look, while respecting our tradition, we hope to project this same symbol of leadership, quality programs and success into the future. Thank you to our Brand Committee, Search + Rescue Marketing, and all our sponsors and suppliers for their effort and contribution to this exciting project.” 

An exciting addition to the rebranding is the partnership development with Semiahmoo First Nation. The Ravens will be releasing a third jersey where players are invited to participate by purchasing their own custom numbered jersey that is designed by local indigenous artist Roxanne Charles in partnership with Semiahmoo First Nation. Profits from these jerseys will benefit the Indian Residential School Survivor Society. The jerseys will be available for order online later this summer to all members of Semiahmoo Ravens Hockey. 

“In the essence of reconciliation Semiahmoo Ravens Hockey has collaborated with the Semiahmoo First Nation on a new jersey to honour the first people whom lands we work and play upon,” Semiahmoo First Nation Chief Harley Chappell noted, looking forward to seeing aspiring hockey players representing his community as well as raising money for such an important cause. 

The primary new logo and jerseys were designed by local marketing agency, Search + Rescue Marketing and maintain the tradition of the previous logos while modernizing the brand to reflect the strength and success that Semiahmoo Ravens Hockey has become known for. In addition to the new jerseys, the re-brand process will include providing new gear for the volunteer coaches, managers, and division managers in the Association. The realization of this re-branding opportunity was made possible due to the generous sponsorship contributions provided by the following companies: 

Nucor Environmental Solutions, Indigenous Iron Construction, VOHS Consulting Group, Ryder-Creek Homes, GFL Environmental, Pacific Blasting & Demolition, Barnes Wheaton GM, GN Safety Supplies, Atlas Pet and Wildlife Control, TELUS, Futerra Waste Solutions, Bucky’s West Coast Pizzeria, Onni Group, Canaccord Genuity Wealth Management, Leishman, Leblanc, Catling & Associates, IUPAT District Council 38 and the White Rock Whalers Junior Hockey Club. 

To get a first-hand look at the new brand, the new jerseys, and the Semiahmoo First Nation third jersey, visit

 About Semiahmoo Ravens Hockey

About Semiahmoo First Nation 

About Indian Residential School Survivor Society